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Is VASER® Technology really that different? Isn't VASER LipoSelection® just a marketing term, and I'm actually performing the same liposuction I have been?
We believe that VASER LipoSelection® is a real advance in technology and technique for emulsification and aspiration of fatty tissue. When you combine the superior technology of the VASER system with best practice techniques, the total patient experience is greatly enhanced. ONLY the VASER LipoSelection® procedure utilizes our patented technology to first fragment fatty tissue efficiently with dispersed energy via small, solid grooved probes and then aspirate emulsified fat using our patented cannulae. Infusion fluid remains in the body during the transmission of ultrasonic energy. The result is that the tissue matrix is left relatively intact which enables smooth, shapely results with few complications and low to minimal pain.
I have heard about the benefits that VASER Technology will offer to me and my patients. I am wondering how much it costs?
Through our Fee-Per-Procedure program, there is minimal upfront capital risk. Under this program we assure that you will be kept current with our latest technological advancements, mitigating your risk of equipment obsolescence. (For further details, please contact your Account Executive.)
This Fee-Per-Procedure is easily passed on to your patients. Participants in focus groups consistently indicated that they would be willing to pay up to 15% more for this new technology. An informed patient can appreciate VASER LipoSelection® benefits, including smooth results with few complications and low to minimal pain.
Do you have any trade-in programs? Although my current technology is already paid for, I would love to start using the VASER® System.
Our goal is to make our technology accessible as well as practical. Please contact your Account Executive to discuss your individual situation.
When I first heard of ultrasound, I thought it sounded great. Then I heard about all of the problems associated with the first and second generation devices. What is different about the VASER® System?
Although both UAL and VASER Technology use ultrasonic energy, there are significant differences. UAL utilizes smooth probes that focus all of the energy at the tip, which can ablate the tissue matrix. ONLY the VASER LipoSelection® procedure utilizes our patented technology to first fragment fatty tissue efficiently with diffused energy via small, solid grooved probes and then aspirate emulsified fat using our patented cannulae. As reported by three prominent surgeons in an independent, peer-reviewed, published study, use of the VASER System resulted in a low complication rate.
I currently use tumescent infusion with Suction Assisted Lipoplasty (SAL) and I am very happy, as are my patients. What can your technology offer by way of advantage?
SAL cannulae are non-tissue-selective - they do not differentiate between fat and other tissue, which means that important tissues such as nerves, blood vessels, and connective tissue are removed along with fat. It also requires a fair degree of exertion on the part of the physician. It is very difficult to do precise sculpting if you must forcefully pull fat from surrounding tissue. VASER LipoSelection® requires much less effort, especially in fibrous tissue, and allows an artistic cosmetic result.
I have been promised marketing programs and increased patient awareness in the past - what makes your program different?
Because we place the VASER® System on a Fee-Per-Procedure basis, our relationship does not end but begins with the placement of our equipment - we view it as an ongoing partnership with your practice. We have already invested a considerable sum in market research and development of tools and programs to help you discuss VASER LipoSelection® with your patients. Our success is dependent upon your success, and we will continue to support you by investing in internal and external marketing tools, programs and personnel focused on differentiating your practice through the VASER LipoSelection® story.
One of the complaints that I have about ultrasound is the requirement for a third step in the process - instead of just infusion and aspiration, I would have to do infusion, emulsification, and then aspiration. What is the benefit of the additional step and how can I make up the extra time required?
Fragmentation and emulsification facilitate aspiration. Our patented vented cannulae took 4-1/2 years to develop, and are designed to be uniquely non-aggressive and gentle. Because the emulsion consists primarily of fragmented fat cells, suction time is significantly reduced.
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